Session: Good Practice Forum: Building Trust Environment for e-Commerce------Challenges and Innovation

Concise Description:
With the rapid development of e-commerce in recent years, online shopping has become one of the most popular Internet applications, especially Chinese netizen. According to Ministry of Commerce of China, transaction value of China e-commerce in 2010 reached 4.5 trillion Yuan, with a 22% growth rate year-on-year. And it is predicted that the transaction value will keep an average annual growth rate over 20%, and reach 12 trillion Yuan in 2015. Another report released by CNNIC shows that Internet users in China have hit 457 million at the end of 2010, and online shopping users hit 161 million.

However, the complaint on online shopping has been increasing due to online fraud or bad credit running, which has caused consumers’ legal interest violated and properties lost. The Internet users’ experience of Internet application has been seriously impacted. On the other hand, we are pleased to find that there are many e-business companies attach great importance to building trust environment for e-commerce, and even some of them make great efforts to cultivate a credit model on their own initiatives. Their creative efforts have played an active role to promote a trust environment development of Internet. The challenges and innovations are paralleling, the question is how we react and what we can do.

This workshop aims to introduce the best practice of e-commerce operating, and share the experiences and lessons learned in the construction of a trust environment. Experts both from global and China Internet community will share their views and best practice from different perspectives. We hope this workshop could be helpful to the stakeholders who are interested in related fields.